In the early 2000s, a wedding photographer named Peter Pendleton noticed a trend among bridesmaids that seemed to be popping up around the country.
“I noticed a lot of brides who were wearing dresses that were sort of flirty and kind of a little bit frilly,” he said.
He was an aspiring wedding photographer and photographer assistant who also happened to be a professional makeup artist. “
Pendleton was immediately intrigued.
And she said, I have a great idea for a dress that’s very formal and pretty.” “
So I said, OK, well, what do you think?’
And she said, I have a great idea for a dress that’s very formal and pretty.”
A few weeks later, Pendleton found himself at a wedding in North Carolina, where the groom was wearing a wedding dress that he had never worn before.
The bride was wearing one that was a little more formal than the rest of the brides, but still had the same sparkle that had come out of her soul.
“She was just so excited,” Pendleton said.
The brides of the wedding were not the only ones to notice the bridal designer’s inspiration.
The fashion industry was catching on, too.
By 2007, Pendette had taken over the wedding photography business, and by 2011, he was leading the industry’s wedding coverage.
Pendleton’s career had taken off by that time, but Pendleton had never done anything like what he was doing with his wedding photography.
“It wasn’t like I was going to shoot the wedding, and I was doing this crazy, creative thing that I was just trying to get my hands on a wedding that I wanted to shoot,” Pendette said.
He decided to hire a photographer to help him shoot weddings.
The wedding photographer would be a full-time employee of Pendleton, so he’d have to pay him an hourly wage.
Pendette was a big believer in the importance of working with people you trust, so the wedding photographer he hired was none other than photographer and husband Matt Davenport.
“He’s the one who made the arrangement that he’d work for me and he’d be paid a fair wage,” Penderson said.
Matt Davon, a senior wedding photographer at Pendleton Photography, says the couple decided to get married in North Charleston, S.C., in 2012.
Davenports is one of the few wedding photographers in the industry who can do wedding photography under the guidance of a fulltime wedding photographer.
“Matt is the kind of guy that when you talk to him, you can kind of tell he loves photography,” Pendelton said.
After getting married, Pendelons photography business expanded, and the wedding dress business began to take off.
By 2016, Pendleons wedding photography company had nearly tripled in size.
By the end of the year, it had expanded to more than 700 employees.
“When you have an industry that’s so big and so saturated with photographers and wedding photographers, it’s kind of hard to know where you’re going with the business,” Pendell said.
Pendelos wedding dress is now available at all of his company locations, and he’s also expanded his wedding wedding coverage to include full-service wedding venues.
“There are a lot more wedding venues that are now looking for wedding photography than before, and they’re not as hard to find,” Pendlenos chief creative officer, Michael Cope, said.
In fact, Pendell’s wedding photography has grown exponentially since he started working for Pendleton in 2014.
The company has now added thousands of photographers, as well as more locations that specialize in wedding photography and wedding catering.
In 2018, Pendlenys wedding dress line became the first in the country to feature a full wedding dress design.
It includes a range of different styles of wedding dresses, and a range that is unique to each bride.
In addition to weddings, Pendletts wedding dress collection also includes other specialties such as wedding invitations, invitations, bouquets, and jewelry.
“We also have a wedding photography program that focuses on wedding portraits and other types of photos that are usually not available for the wedding industry,” Cope said.
With Pendletons wedding photography line, Pendletons wedding photographers can work from anywhere.
“If you’re a wedding planner, you have all these people that want to do weddings, but they don’t know where to start,” Colles said.
When you’re just getting started in the business, Pendlons wedding dress coverage can be a great option for wedding photographers who are just starting out.
“As an amateur, you want to get to know the people that you’re working with and know what their style is, and what their vision is,” Pendlin said.
It’s a simple process, but one that can be rewarding.
“One of the things that you learn is that people really like to work with people who they trust, and that’s a great experience to have,