The Amazon.in store has permanently removed a cashmere-based blanket from the online retailer’s online store, but it will remain available to purchase at the brand’s retail stores.
The blanket was removed on Monday, the company confirmed to The Verge.
The decision to permanently remove the blanket was made after a consumer complaint, according to an Amazon spokesperson.
The move comes amid heightened scrutiny over Amazon’s handling of the global rollout of the personalization of Amazon Echo devices, which Amazon is using to personalize its own services.
The Echo devices use a special machine that reads the contents of Amazon’s Echo app on devices and apps, but the company has yet to provide an explanation for why this is necessary.
It is not clear if this is the first time that Amazon has removed a blanket.
The retailer previously removed a product from its online store for violating the terms of service of the Echo device, which was sold by a competitor.
Earlier this month, Amazon announced it would be moving Echo devices over to a new “smart home” platform, HomeKit, in 2019.
Amazon also introduced a new smart home product, the Echo Dot, that will use a new, more secure authentication protocol that makes it harder for hackers to control devices.
The company has been criticized for the decision to move to HomeKit.
In February, a group of academics and privacy experts wrote to Amazon to warn that HomeKit was a potential threat to privacy.
In response, Amazon claimed that Homekit is a secure product.